Walter Van Beirendonck was one of the first designers to integrate the new technology of
the CD-ROM into his communications. In addition to the presentations of the collections,
the CD-ROMs include Van Beirendonck’s Puk Puk animations, interviews with the designer,
games, press clippings, a tool to design your own T-shirt and much more information about
the W.&L.T label.
Van Beirendonck would later also quickly adopt the Internet in order to create a more
direct dialogue with his audience. As early as the late 1990s, the W.&L.T. website was
publishing live images of the Believe (autumn-winter 1998–99) fashion show.
